Everything you need to know before you buy a franking machine

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Everything you need to know before you buy a franking machine

Thinking about buying your first franking machine but unsure of where to get one, what the benefits of having one are, and if you need certain features to get the best value out of it?

Or maybe you are looking to upgrade your existing franking machine to benefit from new features and technology that will help you streamline your mail processing.

Regardless of your needs, look no further. In this blog, we cover everything you need to know before buying your first franking machine. Hopefully this blog will provide you with the information you need to make an informed decision when looking to buy a franking machine.

 What are the benefits of a franking machine?

Instead of worrying about whether or not your mail has enough stamps to be processed, why not just frank your mail? With a franking machine – especially one with an integrated scale – you never over pay or under pay (unless you have your rates set incorrectly). You weigh your mail, get the correct postage, dial it into the machine and frank it. Franking not only saves you money but time as well; you can top up your franking credit wherever, whenever and you can frank your mail in-house.

Also, with a Mailmark-enabled franking machine, you have complete control over your mail. Mailmark-enabled franking machines allow users to: select the most suitable postal services whilst automatically calculating the correct postage price; access lower postal tariffs exclusive to Mailmark; receive accurate reports on the status of mail; and, finally, track mail spend – making it easy to claim full expenses on tax returns.

If you have a franking machine and would like to know exactly how much you're  spending on franked mail, have a read of our checklist.

Where can you get a franking machine?

There are a number of franking machine suppliers – all of whom offer some great technologies. But rather than just the franking machine, you should also look for a provider that demonstrates great customer service. What if your franking machine is faulty or you need assistance at minimal cost? Look for suppliers yes – but also look for what additional value they can provide your business. Remember, Royal Mail requires that every franking machine supplier is licenced, so do check!

 

Should you lease or purchase a franking machine?

If you are regularly posting large volumes of mail, it might make more sense to purchase a franking machine outright. The more mail you send per day, the greater savings you will see. Buying your franking machine gives you greater control over your franking management and you do not have to worry about monthly payments.

On the other hand, leasing a franking machine also presents great benefits. Sure, you will be tied into a contract but you will be able to access more advanced franking machines for an affordable monthly fee, as opposed to paying a huge lump sum upfront. Also, you will  benefit from regular support from your provider such as maintenance. But it’s vital that you choose the right provider!

Of course, both options come with advantages. Make sure you consider which one is right for your business. Again; ensure you work with a Royal Mail approved supplier as these suppliers have undergone a comprehensive vetting process and are authorised to inspect, maintain and repair franking machines.

 

Choosing the right franking machine for your business

If you are considering getting a franking machine for your business, it is essential that you get one that meets your requirements rather than exceeding them or failing to meet them. Choosing the correct type of franking machine – and franking machine supplier, for that matter – is conducive to your success when it comes to processing your mail.

Just as you would spend a significant amount of time shopping around for a car, house or piece of clothing – it’s vital that you take some time to look around the market and find out what franking machine best meets your needs and a supplier who can assist you every step of the way.

There are various models available, from simple franking machines for businesses which post low volumes of mail – through to more advanced models with automated features that are capable of franking large volumes of mail.

In considering franking machines, size and weight play a crucial role. If you only send letters then you will not need a franking machine with a larger size and weight capacity. Many franking machines also come with an integrated weighing scale to assist you.

 

Mailmark technology is a must

If there is one thing your franking machines must have, however, it is Mailmark technology. Mailmark is Royal Mail’s franking standard, using state-of-the-art barcode technology for organisations that send millions of letters each year. It allows for precision printing, mail flexibility and greater reporting. This new technology streamlines the franking process and as the world becomes more and more digital, franking machines that do not support this technology will be phased out. Make sure your franking machine has Mailmark technology enabled – not just to benefit from the improved capabilities, but also the discounts!

 

If you don’t have a franking machine, you could lease one for as little as £20 a month. If you are sending a reasonable amount of mail each week, it is worth considering. The cost savings are significant!

What’s more, with the new GDPR regulations on the horizon, there’s never been a better time to embrace the value of direct mail.

What are the benefits of a direct mail marketing campaign?

 

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